Seoul Future Foundation is the newly rebranded Seoul Scholarship Foundation, dedicated to discovering and nurturing future talent while serving as a platform that shares their achievements with the world beyond Seoul.

Everyday Practice developed the foundation’s new visual identity and graphic system for its scholarship programs. Inspired by the idea of moving forward, the symbol is an abstract interpretation of the initials SFF, expressing progress and ambition, while the youthful logotype reflects the foundation‘s renewed identity.

The key visual system is built on a structured grid and modular layout, allowing it to flexibly accommodate a wide range of content while maintaining a consistent visual identity. Geometric graphics inspired by motifs such as schools, stairways, research, lighthouses, and light visually represent learning, growth, and future possibilities.